Black History Month
Art Direction, Typography & Motion
Concept
Amazon got the biggest names in college to give us the tour of their tiny living space and make it into a show. (Hint, like MTV Cribs with a tiny room) Our team was tasked to develop overall visual direction and an animation. Our goal was to grab GenZ’s attention, which is increasingly getting shorter with a preference for visual content.
The handscript was drawn using the iPad Procreate and then animated within After Effects, enhanced with a subtle grit texture for a more visual effect.
Typography & Motion
Final Videos
Executive Creative Director - Jo Shoesmith
Creative Director (Onsite) Alexa McNae, (Video) Vicente Feliciano
Producer - Juliet Rios
Editor - Vincent McAninch, Scott Manley, Chet McKnight
Art Direction - Andrew Nam
Motion Design - Andrew Nam, Josh Van Wyhe, Paul Barkshire, Casey Doherty
VFX - Josh Van Wyhe, Paul Barkshire
Illustration - Casey Doherty