Dormz (Off to College Campaign)
Art Direction / Motion Design / Logo Development
Amazon got the biggest names in college to give us the tour of their tiny living space and make it into a show. (Hint, like MTV Cribs with a tiny room) Our team was tasked to develop overall visual direction and an animation. Our goal was to grab GenZ’s attention, which is increasingly getting shorter with a preference for visual content.
Concept & Reference
Reference from TikTok and Kris Andrew Small
We’d like to build a consistent look across different platforms. A mixed composition of kinetic text, graphics and live footages. Our look welcome the viewers with open arms in vibrant color and shape. It is flexible and easy to adapt-The toolkit will be available to our influencers to create UGC.
The key concept for the explorations revolved around hand-drawn scribbles and stretch type. This idea was carefully crafted to infuse the project with a unique and artistic touch, adding depth and character to the overall design.
Logo Exploration
Final Logo Animation
Stickers and Video Filter Explorations
Room Stat Animation
Lowerthird
Final Videos
Credit
Executive Creative Director - Jo Shoesmith
Creative Director - Vicente Feliciano, Kurt Feng,
Art Director - Dan Rosenberg
Producer - Juliet Rios, Christina Yiallouris
Lead Designer - Andrew Nam, Abigail Fairfax
Lead Motion Designer - Abigail Fairfax
Illustration - Andrew Nam